At Pacific Crest Real Estate we strive for long term relationships, both with property owners and residents. But before you can begin a relationship with a new client or tenant you have to connect with them. Here are a few property management marketing tips that should help you connect with new residents and retain those already on your rent rolls.
Emphasize the value you bring to your partnerships
Deliver on your promises, and your value will be apparent.
Connect with your target market
Who are your residents? Is your property filled with young families, college students, or mature adults starting their lives over again? Ideally, your property will attract a mix of tenants from a variety of backgrounds, but you must be realistic: If your property is in downtown Seattle your residents will likely be from a different demographic than those in a suburb. Pay attention — and ask!: How are your tenants connecting with their community, and how do they want to connect with you? Do they prefer the local alt-weekly newspaper or are they more likely to look for headlines on social media? Would they prefer an electronic or paper newsletter, or none at all?
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