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About Pacific Crest Real Estate

About Pacific Crest Real Estate

Who is Pacific Crest Real Estate?

Our principal, John Stoner, started Pacific Crest Real Estate in 2003. Today, the agency offers professional management services for more than 80 multi-family properties in King, Pierce, Snohomish and Kitsap counties and the staff includes numerous asset managers, bookkeepers, maintenance technicians, and resident managers.

Since our start, we’ve successfully managed some of the Puget Sound’s finest real estate in the area’s most desirable Seattle-area neighborhoods. Our customized approach accommodates both the goals of our clients and the lifestyles of our residents. If you’re in the market for an apartment or a commercial space, you can check out our available properties here or contact us about development and investment opportunities.

Our team is comprised of bright, talented professionals who are experts in the fields of property management, multifamily development, real estate investment, and syndication who live in the communities where we operate. We love Seattle, and each individual community within it, and we hope it shows. If you’re interested in joining our team, click here.

Click to read more about our mission and services.

Traditional & Social Media for Property Managers and Owners


traditional and social media for property management who to followMedia for Property Managers and Owners to tune into

Once upon a time, “media” meant books and newspapers, then the definition was expanded to radio and television … and now anyone with a computer and an internet connection is a media maker. We’ve compiled a list of traditional and social media links for property managers and owners that we thought might help you cut through the noise.

Tuning into property management industry media will help you stay ahead on the learning curve if you’re new to the industry, and it will help to keep your skills and focus sharp if you’re a veteran. Bonus: Many of these sites are great places to look for content that you can reTweet/ share/ repost via social media or aggregate on your blog.

Some online resources we’d like to share with you

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Property Management Marketing Tips

Property Management Marketing TipsAt Pacific Crest Real Estate we strive for long term relationships, both with property owners and residents. But before you can begin a relationship with a new client or tenant you have to connect with them. Here are a few property management marketing tips that should help you connect with new residents and retain those already on your rent rolls.

Emphasize the value you bring to your partnerships

Deliver on your promises, and your value will be apparent.

Connect with your target market

Who are your residents? Is your property filled with young families, college students, or mature adults starting their lives over again? Ideally, your property will attract a mix of tenants from a variety of backgrounds, but you must be realistic: If your property is in downtown Seattle your residents will likely be from a different demographic than those in a suburb. Pay attention — and ask!: How are your tenants connecting with their community, and how do they want to connect with you? Do they prefer the local alt-weekly newspaper or are they more likely to look for headlines on social media? Would they prefer an electronic or paper newsletter, or none at all?

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Owners: Tips for a successful green multifamily property

USGBC.LEED_Collateral3, green building, green development, green property

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Green is the New Black

In the Seattle area, residents appreciate efforts to ‘go green’ so we thought we’d toss out a few tips for successful green multifamily property management. And, as property managers and owners, we see the cost-savings of our green efforts on electricity and water bills. So these two suggestions are no-brainers: Update your property’s lights to the most efficient option available and institute water-saving measures and devices. You’ll save money while doing a few green things everyone can appreciate.

There are so many other potential green projects that it’s mind-boggling, and we wouldn’t dare try to cover all of them in one blog post. But we thought we would share an illustration (below) we found that offers some helpful suggestions you could use to up the green-cred of your Seattle multifamily property.

Developers: Start Green

In the Pacific Northwest, and especially in Seattle, developers would be remiss to ignore green building options from the start. From more environmentally friendly concrete to solar panels or a community garden on the roof, the options are quickly becoming limitless.

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Owners: Let’s talk about utilities, amenities, and incentives


power billUtilities: What’s included?

One of the first questions prospective residents ask is, “What utilities are included?” In our experience, the average resident expects owners and tenants to share utility expenses, and some expect all of them to be covered. If you’re wondering what the right answer is, it’s whatever is best-suited for your property … and there are many things to consider. For example, if you provide a utility you may need to install meters and establish a billing system – both of which are things we can assist you with.

What’s in it for you?

Protection against the few tenants who fail to pay their bills, more control over your building’s expenses, and the ability to track utility usage rates by unit.  (click to continue reading)

Three Protips for Multifamily Housing Owners


Admittedly, these three protips for investment success aren’t new but they are worth repeating:

Document, document, document

When property owners first began renting space in their buildings everything was handwritten. But now with the endless possibilities that the Internet presents and a cell phone in everyone’s hand, it’s all too easy to handle business on the run. To avoid miscommunication, be sure to follow up all calls — or even texts — with an email summary. This one ‘best practice’ will provide backup if controversy arises, and it will also establish clear expectations for everyone involved. (click to continue reading)

Owners: Ask us about development and renovation projects


development and renovationNeed help with a development or renovation project?

Since 2003, Pacific Crest Real Estate has offered a comprehensive package for new development and renovation projects from the pre-development stage to the final lease-up. We will provide you with the expertise needed to take your investment property ideas and turn them into reality while making the project more marketable and efficient to operate.

Our services include:

Operation and Investment Proforma | Value Engineering / Design Review
Unit Mix and Layout | Common Area and Amenity Planning
Building Systems Review & Mapping | Punch List Inspection
Commercial Tenant Improvement Coordination | Contractor Warranty
Claims Coordination

Market Rent Analysis | Brand Evolution / Logo, Signage, Print, Internet
Marketing Strategy | Staffing and Sales Training
Performance Audits | Pre-leasing / Hardhat Tours

Renovation Services
Large and Small Projects | Vintage, Post-modern, Contemporary
Design Consultation | Cost analysis
Contract oversight


How to succeed in the property management world


How to succeed in property management


Success in property management is a process, not a destination

Success in property management is measured in many different ways, and happy residents and operating income for the property’s owners are usually at the top of the goal list. But finding a balance between the financial and human sides of the business is the ultimate goal, and it won’t be easy …

To be successful in the property management world, you have to become adept at monitoring resident welfare, budgeting, managing a maintenance crew, marketing your property, risk management planning, tenant retention, leasing procedures and more. That’s a lot! After a while, and with persistence, you identify what techniques work, how you can be most efficient, and what to do in certain scenarios. (click to continue reading)