Social media tips for property managers

Pacific Crest Real Estate • May 20, 2015

social media property managersA few social media tips for property managers

Follow us on Twitter , Instagram , Facebook , and Google Plus .

It takes a team

Social media is a wonderful way to create community, and that includes with your fellow property managers and the Pacific Crest Real Estate office. Lately, we’ve spent more time on social media trying to connect with the communities where we own and manage properties, sharing posts from businesses and residents alike in an effort to bolster our mission to build strong and vibrant communities.

We’d like to encourage your property’s management to join us on social media. If you need help getting started, we’re here to help. Ask your Asset Manager for more information.

Successful social media begins in your office

Whether your property manages its own social media accounts or you’re advertising Pacific Crest Real Estate’s accounts, be sure to include links to the social media profiles in emails, and remind residents with signage and notes when appropriate.

You’ll be amazed how tuning into social media will help you better relate to your residents face-to-face. Paying attention to social media chatter in your communities will help you stay in sync with your residents and on top of local trends and events. And your efforts will emphasize that your property and its residents are important parts of the community.

Social Idea: Host social media gatherings for your residents and staff. #ApartmentLifeSeattle

Capture your property’s magic moments

Remember that when it comes to creating new social media content for your property, no one knows your property like you do, and no one is going to encounter the cool, beautiful, and touching moments on your property like you and your staff will. By capturing special moments, taking a photo for  Intagram , or making a note via social media or a blog post, you’re humanizing your staff and letting your community know that you love being a part of it.

And this is something you can make fun! Run contests for residents or staff, encourage them to be on the lookout for interesting moments to share via social media and make social media truly social with community events where you encourage folks to post about their love for your community or what fun they’re having at your party.

Sharing is Caring Online

Reposting from other accounts is a way to applaud on the internet. It’s also a way to remind people that you’re there, that you’re tuned in, and that it’d be cool if they’d follow you back. Soon, you’ll realize that you’ve created a community via social media, and that will in turn up your street cred. When people let the interwebs know that they’re looking for an apartment, your online community will direct them to you. Watch!

But it takes time to build that community, and the best way to do so is by being consistent, generous, and positive. Taking a little time every day to favorite, like, heart, comment, and repost-retweet-share is a way of engaging with your community.

Share the very best of your community — specials from the local bakery, a new brew at the brewery, a neighborhood event, flowers in bloom. Find folks in your community who are also posting, then share their post on your stream, favorite it, or leave a comment.

Social media really is offering you a chance to be part of your community, so take the leap. We hope these social media tips for property managers help your property to be as successful as it can be.

We’re in this together: Tag your social media posts #ApartmentLifeSeattle  and we’ll repost them!

Drop Us a Line!

Share this post

January 5, 2026
For investors looking to buy multifamily property in Seattle , understanding the market goes far beyond browsing available listings. Seattle’s multifamily landscape is shaped by long-term rental demand, limited supply, and neighborhood-specific dynamics that can significantly impact both cash flow and asset performance. At Pacific Crest Real Estate , we approach multifamily investments with a focus on fundamentals—helping investors make informed decisions grounded in market realities, not short-term hype.
January 5, 2026
Seattle continues to capture the attention of real estate investors across the country. With its growing population, booming tech sector, and vibrant neighborhoods, the city offers a wealth of opportunity for those looking to invest in residential property . But while the rewards can be substantial, so are the challenges, making careful planning essential. At Pacific Crest Real Estate , we help investors navigate Seattle’s dynamic market with confidence. Our goal is to provide insight, guidance, and access to the best opportunities available. Why Invest in Seattle Real Estate? Seattle’s strong economic foundation is built on major employers like Amazon, Microsoft, and a thriving healthcare sector. These companies not only attract new residents but also create a steady demand for rental housing. For investors, this translates into a consistent tenant pool and the potential for long-term income growth. Multifamily properties, in particular, offer diversification through multiple rental units, reducing vacancy risk and providing more stable cash flow compared to single-family homes. Market Trends to Watch Despite new construction, Seattle’s housing supply remains constrained, pushing rental rates upward. Vacancy rates are low, recently recorded at around 3.2%, and median rents continue to climb. Neighborhoods such as Capitol Hill, Ballard, and Fremont remain in high demand thanks to their amenities, walkability, and proximity to transit. Investors looking to buy Seattle investment property need to consider these dynamics carefully. A property’s location, unit mix, and condition can make all the difference in achieving sustainable returns. Financing and ROI Considerations Investment mortgages often require larger down payments—typically 20–25%—and slightly higher interest rates than primary residences. Before purchasing, it’s critical to calculate projected rental income, subtract operating expenses, and evaluate cash flow. Essential costs include: Mortgage payments Property taxes and insurance Maintenance and vacancy allowances Professional management fees (if applicable) These calculations help ensure the property not only produces income from day one but also fits your long-term investment strategy.
January 5, 2026
Finding the right commercial space can make or break your business. The location, lease terms, and operational environment all influence growth, efficiency, and long-term success. That’s why working with an experienced Seattle commercial real estate broker is crucial for navigating the city’s competitive property market. At our firm, we combine local insights, industry expertise, and tailored strategies to help businesses secure spaces that truly support their goals.
Show More