Property managers: Google Changes Impact Online Marketing

Pacific Crest Real Estate • August 12, 2015

Up Your Online Marketing Game

Surprise, surprise: The magazine Property Management Insider is reporting that Google has made some changes that impact your online marketing efforts. Up your online marketing game by staying on top of Google’s changes.

Here’s the summary:

Your online marketing audience may be looking at the same ad from multiple devices — phone, tablet, laptop.

Until recently Google Analytics wasn’t properly accounting this type of reader correctly, but now it is. As PMI reports:

So for the first time, your measurement of results won’t be thrown off by a mix of devices, and you’ll be able to more accurately trace leads and leases to the ads that originated them, and tweak your campaigns to get maximum bang for your marketing bucks.

Creating “native ads” (or ads that don’t look like ads) will become easier. From PMI :

What will happen is that websites and apps will have style templates that allow advertisers to simply plug in their text and graphics, and the styles of the sites will be matched automatically. It’s part of Google’s ongoing effort to simplify and automate the creation of any variety of ad that might appear on a website or app.

You’ll have more control over your ads, as PMI explains:

Let’s say a PMC negotiates a deal for the placement of an ad in a certain position on the website of an apartment listing service, at a certain price. Now, the terms of the deal will be programmed into Google’s ad tools so that the negotiated terms will be consistently implemented, at the agreed-upon price. The PMC will also be able to easily target which ads appear based on the demographics of the visitors.

As summarized by Property Management Insider author Guy Lyman, these changes are in your favor property managers, but you still need to pay close attention to the ever-changing online marketing landscape to be successful in property management:

The online advertising landscape is constantly changing, and it pays to keep an eye on advances such as these that can make your marketing dollars go further. Often we concentrate on the obvious: search engine optimization, fresh content, ad placement and other core ingredients of effective online marketing. But a good way to outsmart your competition is to take advantage of innovations such as the ones described here while others do only the basics.

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Angie Bentler Takes the Leap for Hunger Relief: Pacific Crest Real Estate Supports

July 18, 2025
At Pacific Crest Real Estate, we're thrilled to share a story of inspiration and impact! Our very own Director Of Asset Management, Angie Bentler, recently demonstrated extraordinary leadership and community spirit by participating in the National Apartment Association's Apartmentalize event in Las Vegas. Going Above and Beyond: Jumping for a Cause As part of the #MoveForHunger campaign, Angie joined 14 other courageous industry leaders in a daring jump from the iconic Stratosphere. This initiative wasn't just about facing fears—it was about rallying support to fight hunger nationwide. Together, the group raised an outstanding $35,306, with Angie and the Pacific Crest Real Estate team personally contributing $5,026 towards this total. Over 141,000 meals provided to families in need, thanks to everyone's generosity! Built industry awareness while supporting Move For Hunger's crucial mission. Showcased Pacific Crest's commitment to social responsibility and making a genuine difference. Why This Matters Hunger remains a critical challenge in our communities. By supporting Move For Hunger, our team and partners contribute vital meals for those in need, turning a courageous act into lasting change. Angie's fearless leap - both literal and symbolic - mirrors the values we strive for every day at Pacific Crest: leadership, compassion, and action . Watch Angieʼs Jump! Capture the excitement and courage, watch Angie's jump as our website banner video and get inspired! See what's possible when we work together for a better tomorrow. Join Us in Making a Difference We're more than property management. We're a team dedicated to caring for our residents and communities. Thank you to everyone who helped make this achievement possible. For more information on our featured properties or to find your new home, visit us at Pacific Crest Real Estate. #MoveForHunger #JumpForACause #EndHunger #PacificCrestCares #CommunityImpact

Congratulations to Lauren Piper: Making Strides for Cancer Research!

July 18, 2025
Pacific Crest Real Estate is proud to celebrate Lauren Piper, our Designated Broker and Principal, for being recognized as a top fundraiser in the 2025 WMFHA Fit2Be Cancer Free Step Challenge. Lauren's dedication helped raise $500 for the American Cancer Society, supporting the fight against cancer alongside 188 other participants who collectively walked an astonishing 36.5 million steps. Lauren brings over 30 years of real estate experience in Seattle and is a passionate community advocate. A University of South Florida graduate, she has called the Pacific Northwest home since 1993. Outside the office, Lauren supports the Seattle Children's Hospital Guild, enjoys hiking, gardening, and is a loyal Seattle Sounders fan. Thank you, Lauren, for leading by example and making a real difference—for our team, our clients, and our community! #PacificCrestCares #Fit2BeCancerFree #CommunityLeadership #RealEstate
things to do

A favorite Seattle Blog – A Million Cool Things to do in Seattle

By Pacific Crest Real Estate • March 16, 2016
There are a Million Cool Things to do in Seattle! We love Seattle, we really do, but we’re not the only ones. The blog “A Million Cool Things to do in Seattle” is one of our favorite when scoping out fun activities for the weekend whether for families, couples, or out-of-town guests. It’s sponsored by Findwell, a fellow real estate company based right here in the Emerald City. In addition to sharing information about upcoming events, the blog also includes a Seattle guide and neighborhood guides and a frequently updated events page. And you can search for things to do in Seattle by category — the site lists everything from scenic viewpoints to sporting events and hiking opportunities. Stay in touch with what’s happening by signing up for the “A Million Cool Things to do in Seattle” email newsletter and by following the blog’s social media accounts on Facebook, Twitter, Instagram, and Pinterest. On a Similar Mission As you can tell, we’re big fans of the “A Million Cool Things to do in Seattle” blog. That’s in large part because we feel they’re on the same mission as us, so we feel good about encouraging you to tune into what they’re up to because, like us, they are aiming to build strong and vibrant communities … like yours! Share your ideas! If you’ve got some more ideas about cool things to see or do in Seattle, we’d love to hear from you. You can reach us via social media, too. Connect with us on Facebook, Google Plus, Twitter, and Instagram. We’ll be on the look out for your suggestions and will happily re-share your suggestions with our followers. In the meantime, have fun in this beautiful city we call home! Seattle rocks … but you already knew that.
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